ESTIQUE

A Journey Close to My Heart

A personal letter from our founder

Some dreams stay with you for a lifetime. ESTIQUE has been mine.

As the founder and CEO of ESTIQUE, and an esthetician with more than 40 years of experience, I look back with gratitude on a journey that began long before the first product carried its name.

In 1982, I graduated from the Von Lee School of Aesthetics in Maryland. I was young, curious, and deeply drawn to the art of caring for skin. Four years later, that passion took me to Paris, where I personally selected ingredients to have my products formulated. It remains one of the most fascinating experiences of my life, watching an idea become something I could hold in my hands and share with others.

But perhaps the greater joy was watching ESTIQUE evolve.

From its early mail-order beginnings to introducing products through my travels, every new chapter carried a piece of my heart. Behind each formula was the care I brought to selecting its ingredients. Behind each introduction was my belief that beautiful skincare begins with attention to detail.

I was involved in every part of building the brand: developing the products, writing the copy, creating the promotions, and finding ways to reach customers. I carried that work independently, learning through experience and remaining devoted to the vision that first inspired me.

It is difficult to put into words the dedication those years required. I remember the decisions, the persistence, and the quiet satisfaction of seeing something I believed in find a place in someone else’s daily life.

Today, welcoming ESTIQUE back is deeply personal. It brings together the young woman who traveled to Paris with a dream and the woman I am now, with more than four decades of experience and so much still to give.

Welcome back, ESTIQUE. I have waited for this moment.

The journey has been my own. The joy is in sharing it with you.

Sherry Boardley

Founder & CEO, ESTIQUE

Esthetician for More Than 40 Years